This function allows the identification of certain commercialized products on the market that can be considered as sharing a sufficiently large number of characteristics with the current product such that they can be considered to be competitors.
Via the contextual menu "Selection", this field is used to associate a competitor product already defined in the "competitor products" Object with the current product.
This field is also used via the contextual menu "Competitor products" to directly access the object "Competitor products". It is then possible to write a new competitor product with all its characteristics, strengths and weaknesses. Once the new product is created, this latter can be associated with the current product.
The "Save" button is used to save the associations carried out.
This function can also be used for inquiry. Indeed, for a product record, it is possible to see at once all the average selling prices of the competitor products. This is a real advantage on quote entry mode.