Competitor Products
This function is used to maintain a watch over the competition and provide an operational benefit to the sales team during negotiations and the quoting process.
As and when available, by obtaining competitor information from the commercial relationships/press articles/benchmark studies, the product or marketing teams can load items of information that over time will constitute a veritable market knowledge database for use on a daily basis.
Prerequisite
Refer to documentation Implementation
Screen management
Header
Presentation
Chrono
This field is by default associated with an automatically functioning sequence number counter. Consequently, the user should not normally concern him/herself with its contents.
Site
This field identifies the site which will mainly manage the updates of the information relative to the competitor product in question.
Close
Fields
The following fields are present on this tab :
| This field identifies the site on which the updates of the information relative to the competitor product in question are mainly managed. |
| This field is by default associated with an automatically functioning sequence number counter. Consequently, the user should not normally concern him/herself with its contents. By default, the competitor product code will be composed of a sequence number of 15 characters generated in an automatic fashion. |
Close
Tab General
Presentation
Brand
Depending on the market nature, this field contains either the competitor brand name or the name of the company that markets the product. This is one of the Miscellaneous table 415 values.
Reference
This field contains the precise reference of the competitor model corresponding to a level of product line and the characteristics likely to be equivalent to one or more of the company's products.
Description
This field contains the current commercial name of the competitor product.
Average selling price
This field must contain the average selling price either directly by the manufacturer or by their distribution network to its normal customer base. A currency must accompany the entry of this field in order to allow the valuation of the amount.
Description
This field must contain a summary description of the standard characteristics of the competitor product.
Close
Fields
The following fields are present on this tab :
Block number 1
| Depending on the market natures, this field contains either the competitor brand name or the name of the company that markets the product. |
| This field contains the precise reference of the competitor model corresponding to a level of product line and the characteristics likely to be equivalent to one or more of the company's products. |
|
|
| This field must contain the average selling price either directly by the manufacturer or by their distribution network to its normal customer base. A currency must accompany the entry of this field in order to allow a valuation of the amount. |
| This field is used to value the average selling price of the competitor product. |
Description
|
|
Close
Tab Characteristics
Presentation
This tab is used to enter the summary description of the strengths and weaknesses of the competitor product with respect to the company's equivalents.
Fields
The following fields are present on this tab :
Strengths
|
|
Weaknesses
|
|
Tab Competitor for
Presentation
This tab is used to enter the product(s) extracted from the database that could be considered as competing with the current competitor product.
These associations can be carried out in two ways:
From the competitor product records, it is possible to associate the corresponding product records (current case).
From a product record, it is possible to associate competitor product records.
The list of associations can be viewed either from the product objects or the competitor products depending on the desired view.
Close
Fields
The following fields are present on this tab :
Grid
| This column is used to enter the products (extracted from our products database) that could be considered as competing with the current competitor product. These associations can be carried out in two ways: From a competitor product records, it is possible to associate the corresponding product records (current case). From a product record, it is possible to associate competitor product records. The list of associations can be viewed either from the product objects or the competitor products depending on the desired view. |
|
|
|
|
|
|
Close
Error messages
In addition to the generic error messages, the following messages can appear during the entry :
A currency must accompany the average selling price.
This message appears when the user confirms the creation or the modification of a product record containing an average selling price and where no currency code has been entered.
This product has already been entered.
This message appears when the user attempts to associate the same product more than once with the competitor product.