Call Campaigns

Code

This field is not accessible to the user and is used to store the unique key for the record. This key is calculated by the OPG sequence number counter. By default, this counter is made up of a sequence number made up of 15 characters.

This sequence number counter is delivered by default with an automatic functioning. In order to ensure the correct functioning of the Phone campaign object, it is strongly advised to keep the standard characteristics.

The OPG sequence number counter is shared with the Mass mailing, Trade shows and Media campaigns. This is used to exploit the functionalities and the Crystal Report documents available at the level of the marketing campaign.

Site

This field indicates the site from which the phone campaign operation is principally managed.

Campaign

Marketing campaign reference from which the phone campaign has been generated.

Denomination

This field contains several words that are used to identify a phone campaign operation in a non equivocal fashion.

Objective

This field is used to enter a quick description for the expected objective of the marketing operation. In fact, this description must not exceed 235 characters. In the case where a very specific and complete description must be entered, it is advised to use the "File - comment" menu or use the icon that appears to the right of the Objective field. In this case, the addition of the Objective note makes it possible to understand the sense of the entered text.

Startand End

These fields indicate the duration of the campaign. This is the period during which the calls will be programmed in the workbench of the employees carrying out the operation.

Designated budget

This field is used to identify the true relative cost of the execution of a phone campaign operation. The costs can be of the following nature:

• Telephone calls
• Use of temporary telemarketers

Etc.

The Currency field is used to value the entered amount.

Most of these fields cannot be accessed by the user. They are automatically assigned by the system.

Number of calls generated

This field indicates the total number of calls to be carried out for the phone campaign. This field is automatically entered by the phone campaign assistant.

Number of calls carried out

This field indicates the number of calls already carried out by the team responsible for the phone campaign. This field is automatically entered by the system as the telephone calls are carried out.

Number of calls to be carried out

This field indicates the number of calls remaining to be carried out before the campaign can be completed. This field is automatically entered by the system as the telephone calls are carried out.

Call script used

This field is used to view the script used to carry out the phone campaign.

Closed operation

This field can be accessed by the user. It is used to close a phone campaign.

Closure date

This field returns the campaign closure date.

The closure leads to the physical deletion of all the calls remaining to be carried out for the phone campaign.

Plan a call

Used to access the call management in order to plan a new call.