Professional Trade Shows
This object presents the history of all trade shows, events carried out for all marketing campaigns.
In fact, in addition to trade shows, this object is used to group many other types of operations:
- Exhibitions, shows
- Miscellaneous seminars
- Miscellaneous communication events
Etc.
NB: The creation of a new event MUST NOT be carried out from this function. This object must only be used in inquiry mode. The creation of a Professional trade show type operation directly in this object leads to the following consequences:
- The operation will never appear in the marketing planning;
- The operation will not be associated to any marketing campaign;
Etc.
The only method to correctly define a new operation is by using the trade show assistant available from a marketing campaign.
Prerequisite
Refer to documentation Implementation
Screen management
The marketing operation of type media campaign is made up of two tabs.
Header
Presentation
Chrono
This field is not accessible to the user and is used to store the unique key for the record. This key is calculated by the OPG sequence number counter. By default, this counter is made up of a sequence number made up of 15 characters. This sequence number counter is delivered by default with an automatic functioning. In order to ensure the correct functioning of the Professional trade show object, it is strongly advised to save the standard characteristics.
The OPG sequence number counter is shared with the Mass mailing, Phone campaigns and Media campaigns. This is used to exploit the functionalities and the Crystal Report documents available at the level of the marketing campaign.
Site
This field identifies the site at which the operation is principally managed. A name and a currency are mandatory.
Currency
A trade show record contains different financial information. All this information will be valued using the currency identified in the header.
Campaign
Marketing campaign reference from which the professional trade show has been generated.
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Fields
The following fields are present on this tab :
Block number 2
Block number 1
| This field specifies the site on which the operation is mainly managed. |
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| A trade show record contains different financial information. All this information will be valued using the currency identified in the header. |
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Tab Trade Show
Presentation
Denomination
This field contains several words that are used to identify an event operation in a non equivocal fashion.
Objective
This field is used to enter a quick description for the expected objective of the marketing operation. In fact, this description must not exceed 235 characters. In the case where a very specific and complete description must be entered, it is advised to use the "File - comment" menu or use the icon that appears to the right of the Objective field. In this case, the addition of the Objective note makes it possible to understand the sense of the entered text.
Leads objective
This field indicates the number of new qualified contacts expected by the end of the event.
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Fields
The following fields are present on this tab :
Block number 1
| This field contains several words that are used to identify an event operation in a non equivocal fashion. |
Objective
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Leads
| This field indicates the number of new qualified contacts expected by the end of the event. |
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Tab Characteristics
Presentation
Startand End
These fields indicate the duration of the event.
Stand area
This field is particularly relevant to professional trade show events. In fact, it is used to indicate the stand area used by the company within the exhibition hall.
Stand cost
This field is used to isolate the relative cost for the stand design and its installation at the hall.
Other costs
This field totals all the other costs necessary to the correct running of the event.
Total budget
This field is entered automatically. It totals the amounts entered in the Stand costand Other costs.
Fields
The following fields are present on this tab :
Calendar
| This field indicates the operation start date. |
| This field indicates the operation end date. |
Services
| This field is particularly relevant to professional trade show events. In fact, it is used to indicate the stand area used by the company within the exhibition hall. |
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| This field is used to isolate the relative cost for the stand design and in the hall rental. |
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| This field totals all the other costs necessary to the correct running of the event. |
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Closing
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Menu Bar
This button is used to view the marketing returns generated by the professional trade show operation. |
Error messages
In addition to the generic error messages, the following messages can appear during the entry :
No currency code entered. Creation denied.
This message is displayed if a user attempts to confirm the creation of an operation that contains no currency code in the header.
No currency code entered. Modification refused.
This message is displayed if a user attempts to confirm the modification of an operation that contains no currency code in the header.